Tuesday, 5 February 2013
Aircel announces ‘Joy of Little Extra’ campaign, offers free calls for using internet on your mobile
At a time when telecom operators in India are announcing hike in tariffs one after the other, Aircel seems to have taken a completely opposite road. Just a while back, Aircel announced it’s ‘One nation, One rate’ plan, which abolished roaming charges for it’s subscribers and offered the same rate for Voice, Data and SMS in the subscriber’s home circle as well as while roaming.
In a bid to offer more value to it’s subscribers, Aircel has now launched a new campaign named as ‘Joy of Little Extra’, thorough which the company will launch products and services which offer a little extra value and delight for its subscribers through all its products, like extra SMS’, extra talktime or extra data.
Commenting on the new ad campaign, Anupam Vasudev, Chief Marketing Officer, Aircel, said,
With the launch of our new ‘Joy of Little Extra’ campaign, we hope to bring more joy to the lives of our customers by giving them opportunities to feel that unexpected ‘Extra’ happiness through the use of our products and services. By means of this, we also wish to get closer to the hearts of our customers and continue to build on our commitment to them. The new campaign series will see three products launches shortly.
As of now, the new plan offers 10 minutes of free local calls to it’s subscribers if they use 1MB or more internet data in a day. Aircel subscribers can expect many more of such interesting offers in the the times to come!
