Posted by : Unknown
Tuesday 12 February 2013
Report : Google To Pay Apple $1 Billion To Be Default Search Engine
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Posted hitesh kumawat
Despite their continuing legal battles,
new reports have suggested search giant Google will pay bitter
rival Apple as much as $1 billion (£638.24 million) to be the default
search browser on the company’s market dominating hardware ranges. In
2009, the search giants paid only $82 million for the privilege.
It seemed like an impressive win
for Mozilla when the new three-year, $900 million deal with Googlewas
announced. The Foundation derives the bulk of its funding from that
search deal and in return Google gets billions of search hits. But that
deal may pale in comparison to what it pays Apple.
Business Insider brings a little
hyperbole into the equation, saying that if the iPad continues to grow
that it’ll surpass PCs in 5 years — at which point an Apple switch to
another search provider could be devastating for Google. They
base this speculation on the recent news that iPhoto has dropped Google
Maps as a location provider, which some feel is an indication that Apple
no longer needs Google at all.
For every dollar of revenue Google makes
on iOS thanks to advertising and data collection, Apple gets 75 cents
from Google. The number is only going to increase in the coming years if
iOS sales keep growing.
Are you an Apple iDevice or Mac user? Do
you stick strictly to the Google search options of your device or make
use of alternatives such as Bing?