During the Grammys award show on Sunday night, Google aired a new commercial highlighting the Nexus 4 and its Google Now service found within Jelly Bean. 

The first dedicated Nexus 4 ad was a Christmas-themed effort that went down rather quietly last month, showcasing the device’s camera. However, this new advert — details of which were revealed on Google+ by Vic Gundotra, who heads up development of Google’s social network — is its first big-time US ad spot for the (Android 4.2) Jelly Bean-powered device and the focus is interesting.

Rather than going into detail on the handset itself, which is built by LG, the advertisement highlights the features of Google Now, showcasing a number of ways it can be used via examples from across the world. In the extended 60-second version of the video, below, Google Now is used to check the weather, plan and carry out a trip, locate a restaurant, perform a translation on the go, and video chat through a Hangout.

Indeed, Google Now aims to make your life a little less challenging while you pursue your goals. It is a good thing that Google Now works on multiple devices, otherwise you would still be facing the supreme challenge of finding a Nexus 4.

Apart from its aggressive web campaign for the Nexus 4 and Google Now, the company hasn’t exactly highlighted the features to the masses via television campaigns. Now that Google’s Nexus 4 stock looks to be steadying, it’s ramping up that arena.