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- HTC Sales Hit Three-Year Low In February
Posted by : Unknown
Thursday 7 March 2013
HTC Sales Hit Three-Year Low In February
HTC has reported sales of £254 million
for last month, its lowest since January 2010. On a month-over-month
basis, sales had fallen 27 percent.
Although HTC did not report unit sales
or net income in its monthly market updates, its last quarterly report
released in January reveal a 91 per cent drop in profit to $34 million,
it’s lowest since 2004.
According to Gartner, HTC barely kept
its place in the top-ten rankings for mobile handset makers in Q4 2012.
The firm scraped into the number 10 spot with a global share of just 1.8
per cent, which was down from 2.4 per cent a year ago.
The Android-based HTC One, launched in
February, has met with some favorable reviews for the most part —
including winning the best-device award at last week’s Mobile World
Congress. But the big question is whether that will be enough to help
the company claw back some of the market share that it has lost to
companies like Samsung and Huawei on the Android front, as well as Apple
in the larger picture for smartphones.
Last year’s great white hope, the One
series, failed to spark sales and the company was heavily criticised for
poor marketing. CEO Peter Chou has made changes at a senior level in
the company, with him appointing a new chief marketing officer last
year, Benjamin Ho. Last night, it was announced UK and Ireland executive
director Phil Roberson had left the company.