Friday 31 May 2013
At Rs 22 L, Merc's A-class is "value for money"
\\With three new launches rolling out and a brand new segment (compact luxury) to crack, Mercedes-Benz India has its work cut out this year. In a chat with TOI, company's MD & CEO Eberhard Kern discusses products, strategy and the future. Excerpts:
With a price of Rs 21.93 lakh for the 180 CDI Style and Rs 22.73 lakh for the 180 Sport, the justlaunched A-Class is competitive only if you do not factor in the discounts currently ruling the market . Given that this compact luxury segment is your big volume bet, is this pricing good enough?
We have always maintained that our pricing is all about value for money . We are not in the game for the lowest price or the highest discount. Our positioning is that a Mercedes-Benz commands a premium. If you consider the fact that both the variants of AClass are fully loaded versions, it's pure luxury and it's a fair price.
