Facebook’s Q4 results show impressive numbers: Over 1 Billion Monthly Users, $1.59B Revenue

Facebook has reported it’s financial results for fourth quarter of 2012 and they show a total revenue of $1.585 billion, which is an increase of about 40 percent as compared to 2011, when the revenue was about $1.131 billion during the same period. The Q4 2012 revenue for Facebook exceeded the Wall Street’s expectations, which had predicated a revenue of about $1.53 billion for the social networking giant.

One of the biggest highlights of this quarters earnings was the fact that 23 percent of the total ad revenue of $1.33 billion came from mobile ads, which is a significant increase from the previous quarter, when the mobile ad revenue was just 14 percent of the total revenue. This should be quite a relief for Facebook’s investors, who have time and again showed concern over Facebook’s ability to make money through smartphones and tablets.

Another important thing to note here is the sharp increase in expenses from the California based company. Facebook founder and CEO Mark Zuckerberg has said that the company plans to spend heavily on hiring talent in 2013 as it focuses on it’s long-term growth rather than short-term profits. The company also says that the year 2013 will be a year of “significant investments”.

Facebook has posted other interesting numbers as well, and said that the website has over 1.06 billion Monthly Active Users (MAUs) as of December 31, 2012 and an average of 618 million Daily Active Users (DAUs) for the month of December 2012. More importantly, the number of Mobile Monthly Active Users for Facebook stood at 680 million as of December 31, 2012. One of the most significant aspects of the results is the fact that the number of mobile DAUs exceeded the number of web DAUs for the first time during this quarter.